Conversion Optimization
One Big Mistake in Direct Response Copywriting (That I keep seeing over, and over…)
Today, I’ll let you in on a little secret: I’m a copy hoarder. I save paper sales letters, landing page copy, and weekly sale emails almost on a daily basis. I gather up the very good, the very bad, and occasionally the very ugly. It doesn’t matter whether or not the actual items being sold…
Read MoreIntegrating Email Marketing, CRM, & Marketing Automation, part 1
On its own, email marketing is a powerful tool to drive engagement and sales. Combined with insights from your CRM and using intelligent marketing automation triggers, email marketing can become an essential revenue driver for your business. This blog series covers how to integrate CRM insights and marketing automation with your email campaigns to obtain maximum results.…
Read MoreBuyer’s Guide Infographic
If you need help with understanding how to map your content marketing efforts to the stages your potential customers go through as they make a purchase decision, here’s a handy infographic to help!
Read More5 Google Analytics Features You Probably Aren’t Using (But Should)
You likely already know that Google Analytics is a robust and feature-packed tool, and many webmasters and online marketers consider it to be an essential part of their collections. In the following article, we’ll take a look at five of the lesser-known features which will help you stay on top of your most important metrics. 1…
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