Archive for May 2017
One Big Mistake in Direct Response Copywriting (That I keep seeing over, and over…)
Today, I’ll let you in on a little secret: I’m a copy hoarder. I save paper sales letters, landing page copy, and weekly sale emails almost on a daily basis. I gather up the very good, the very bad, and occasionally the very ugly. It doesn’t matter whether or not the actual items being sold…
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