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<?php /** * Some people say, "Give the customers what they want." * But that's not my approach. * * Our job is to figure out what they're going to want before they do. * I think Henry Ford once said, "If I'd asked customers what they wanted, * they would have told me, 'A faster horse!'" * * People don't know what they want until you show it to them. * That's why I never rely on market research. * Our task is to read things that are not yet on the page. * * - Steven Paul Jobs */