Online Marketing Glossary
Not sure about the difference between ROI and LTV? Looking for ways to boost your CTR and lower your CPC while maintaining your KPIs? Demystify the jargon & spoon up a bowlful of online marketing alphabet soup with this handy glossary. New terms added regularly.
Online Marketing Terms, Explained
Example: You send 1,000 emails and 10 of those emails bounce. Your bounce rate is 1%.
See Hard Bounce & Soft Bounce for types of email bounces.