Online Marketing Glossary

Not sure about the difference between ROI and LTV? Looking for ways to boost your CTR and lower your CPC while maintaining your KPIs? Demystify the jargon & spoon up a bowlful of online marketing alphabet soup with this handy glossary. New terms added regularly.

Online Marketing Terms, Explained

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There are 1 names in this directory beginning with the letter B.
Bounce Rate (Email)
A bounce is when an email is sent to a server and the server rejects it. This can occur for any number of reasons, but a high bounce rate will affect deliverability of your email campaigns. Bounce rate is calculated by dividing the number of bounced email addresses by the total number of recipients. It is expressed as a percentage.
Example: You send 1,000 emails and 10 of those emails bounce. Your bounce rate is 1%.

See Hard Bounce & Soft Bounce for types of email bounces.

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