Archive for October 2012
Content Marketing Tips: What Makes Content Shareable?
The first step in bringing in viral leads is to create content that is inherently “shareable” among members of your target audience. While there’s no magic formula for instant virality, there are steps that you can take to maximize the chances that your content will be shared. Here are my top four tips for shareable…
Read MoreStay Out of the Spam Box: Email Marketing Pitfalls (and How to Avoid Them!), Part 1
Email marketing is an essential component of any successful content strategy, but do you really know if your message is getting through? Many emails never make it to their final destination, or if they do manage to make it past preliminary filters, they’re sent straight to spam where your recipients never see your message. Low…
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