Marketing Monday: Lead Generation Case study, part 1

 

Welcome to the first installment of Marketing Monday! I’ve decided to mix things up a bit by doing an ongoing experiment to demonstrate how various online marketing tactics work together to form a cohesive strategy in a real world scenario. Author’s note: Please strap in, as this is going to be a long post. To start…

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One Big Mistake in Direct Response Copywriting (That I keep seeing over, and over…)

 

Today, I’ll let you in on a little secret: I’m a copy hoarder. I save paper sales letters, landing page copy, and weekly sale emails almost on a daily basis. I gather up the very good, the very bad, and occasionally the very ugly. It doesn’t matter whether or not the actual items being sold…

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This is what Brand Loyalty looks like

 

Editor’s note: I know I don’t write many “stories” on the blog, but today I have a personal example of what brand loyalty looks like and so I thought I’d share. To start off, I have to confess that I’m one of those people who checks in on my spam folder once every two months…

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Integrating Email Marketing, CRM, & Marketing Automation, part 2

 

Happy New Year! Ready to kick your marketing automation into gear for 2017? Awesome, let’s pick up where we left off… In our last blog post, we discussed putting together a list of actions that users take on your website, and giving those actions a score based on the level of buying intent indicated. We also…

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Integrating Email Marketing, CRM, & Marketing Automation, part 1

 

On its own, email marketing is a powerful tool to drive engagement and sales. Combined with insights from your CRM and using intelligent marketing automation triggers, email marketing can become an essential revenue driver for your business. This blog series covers how to integrate CRM insights and marketing automation with your email campaigns to obtain maximum results.…

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