Measuring Marketing Performance workshop begins in:
Session 2: Measuring Marketing Performance
Date: February 27, 2021
Time: 1:00 PM - 2:15 PM CST
UPDATE: Due to inclement weather affecting Texas for the past week, this webinar will be recorded and posted to this site as well as our Facebook page. Please stay tuned for additional updates on recording availability. To be sure you are notified, please register for the event using the form on this page.
Building on our first session, this month's marketing workshop covers how to measure marketing performance. If you've ever wondered how assess your marketing performance, this is the workshop for you!
We will cover:
- How to determine what is essential to track versus what is "nice to know"
- The different ways to track attribution
- Where to start when you want to know how to track and measure value
- How to determine the true ROI of any marketing campaign you are currently running
- Tools and tactics to make your job easier
At the end of the workshop, you will be empowered to measure your marketing campaigns and make informed decisions on how and where to spend your marketing dollars, and what areas need additional optimization. Register now using the form, or view the full list of workshops for 2021 here.