Archive for November 2015

Integrating Email Marketing, CRM, & Marketing Automation, part 1

On its own, email marketing is a powerful tool to drive engagement and sales. Combined with insights from your CRM and using intelligent marketing automation triggers, email marketing can become an essential revenue driver for your business. This blog series covers how to integrate CRM insights and marketing automation with your email campaigns to obtain maximum results.…

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Buyer’s Guide Infographic

If you need help with understanding how to map your content marketing efforts to the stages your potential customers go through as they make a purchase decision, here’s a handy infographic to help!

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