Posts by Ereika
Should You Update Your Website LESS Often?
Google’s latest update to its search algorithms left some businesses feeling as though the bottom dropped out of their web traffic. That last update, dubbed ‘Panda’ has only recently gone global, but the effects are noticeable on many fronts. Content farms such as eHow, EzineArticles, and others have seen dramatic drops in their search engine…
Read MoreIs “Do Not Track” the Beginning of the End for Marketing?
The use of tracking for internet advertisements has been a longstanding practice, and it’s one that many consumers may not have been aware of until now. With the news about “Do Not Track” legislation making its way into the media, many advertisers and marketers fear that if this becomes law, users will universally opt-out of…
Read MoreMultiple Audiences? Multiple Messages!
You already know that your business isn’t all about you. It’s about your customers and how your products and/or services help those customers to solve a problem. In essence, all companies are in the business of providing a solution. Some solutions are better than others, but in general, there is rarely a one-size-fits-all option that…
Read MoreCustomer Engagement: Romance for the Long Term
Do you love your customers? Really love them? In a down economy it’s far too easy to start trimming customer perks in an effort to save the bottom line. But if you’re trying to retain customers and gain new ones, you shouldn’t be looking at a short-term fix. You need to look instead to customer…
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