DIY Copywriting

Multiple Audiences? Multiple Messages!

You already know that your business isn’t all about you. It’s about your customers and how your products and/or services help those customers to solve a problem. In essence, all companies are in the business of providing a solution. Some solutions are better than others, but in general, there is rarely a one-size-fits-all option that…

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Customer Engagement: Romance for the Long Term

Do you love your customers? Really love them? In a down economy it’s far too easy to start trimming customer perks in an effort to save the bottom line. But if you’re trying to retain customers and gain new ones, you shouldn’t be looking at a short-term fix. You need to look instead to customer…

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