Integrating Email Marketing, CRM, & Marketing Automation, part 2

Happy New Year! Ready to kick your marketing automation into gear for 2017? Awesome, let’s pick up where we left off… In our last blog post, we discussed putting together a list of actions that users take on your website, and giving those actions a score based on the level of buying intent indicated. We also…

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Integrating Email Marketing, CRM, & Marketing Automation, part 1

On its own, email marketing is a powerful tool to drive engagement and sales. Combined with insights from your CRM and using intelligent marketing automation triggers, email marketing can become an essential revenue driver for your business. This blog series covers how to integrate CRM insights and marketing automation with your email campaigns to obtain maximum results.…

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