Archive for October 2014

What to do When Your Email A/B Test “Fails”

You’ve done the research on your target audience, come up with some killer subject lines and high-quality content you know your subscribers will want to read. You’ve set up the perfect layout, made sure everything is mobile-friendly, and with great anticipation, sent your email campaign off into the ether… Why Didn’t My Email A/B Test…

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5 Google Analytics Features You Probably Aren’t Using (But Should)

You likely already know that Google Analytics is a robust and feature-packed tool, and many webmasters and online marketers consider it to be an essential part of their collections. In the following article, we’ll take a look at five of the lesser-known features which will help you stay on top of your most important metrics.  1…

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