Posts by Ereika

Marketing Monday: Lead Generation Case study, part 1

Welcome to the first installment of Marketing Monday! I’ve decided to mix things up a bit by doing an ongoing experiment to demonstrate how various online marketing tactics work together to form a cohesive strategy in a real world scenario. Author’s note: Please strap in, as this is going to be a long post. To start…

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This is what Brand Loyalty looks like

trusted brand logo stamp in brown

Editor’s note: I know I don’t write many “stories” on the blog, but today I have a personal example of what brand loyalty looks like and so I thought I’d share. To start off, I have to confess that I’m one of those people who checks in on my spam folder once every two months…

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Integrating Email Marketing, CRM, & Marketing Automation, part 1

On its own, email marketing is a powerful tool to drive engagement and sales. Combined with insights from your CRM and using intelligent marketing automation triggers, email marketing can become an essential revenue driver for your business. This blog series covers how to integrate CRM insights and marketing automation with your email campaigns to obtain maximum results.…

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