Posts by Ereika

Buyer’s Guide Infographic

If you need help with understanding how to map your content marketing efforts to the stages your potential customers go through as they make a purchase decision, here’s a handy infographic to help!

Read More

New Service: HUB Marketing Research

HUB Marketing Research

Just a couple of weeks ago, I attended the HUB Expo in Austin to brush up on my procurement knowledge. I had a great time meeting other business owners and learning more about the opportunities for doing business with the State Texas. One presentation in particular stood out as being exceptionally worthwhile: Laura Cagle, the HUB Director…

Read More

Why CAN-SPAM Doesn’t Matter in 2015

can spam attack

  Spam. No one likes it, and yet billions of spam emails get sent daily across the globe. The CAN-SPAM Act in the US is designed to stem the flow of these unwanted emails, but chances are that your compliance with CAN-SPAM has little or nothing to do with why your emails get flagged. In…

Read More

5 reasons to kick subscribers off your email list

crossing people off your email list

When you need to engage your target market and boost sales, there’s one route that 63% of consumers prefer for promotional messages – email. For this one reason alone, it’s no wonder marketers and business owners take the stance of “more is more” for email lists. However, the truth is much more nuanced… While social…

Read More

What to do When Your Email A/B Test “Fails”

You’ve done the research on your target audience, come up with some killer subject lines and high-quality content you know your subscribers will want to read. You’ve set up the perfect layout, made sure everything is mobile-friendly, and with great anticipation, sent your email campaign off into the ether… Why Didn’t My Email A/B Test…

Read More