Online Marketing Glossary

Not sure about the difference between ROI and LTV? Looking for ways to boost your CTR and lower your CPC while maintaining your KPIs? Demystify the jargon & spoon up a bowlful of online marketing alphabet soup with this handy glossary. New terms added regularly.

Online Marketing Terms, Explained

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There is currently 1 name in this directory beginning with the letter H.
Hard Bounce (Email)
This is when the email is rejected outright. The most common hard bounces are for accounts that do not exist on the domain (i.e. there is no such email address) or the domain name itself doesn't exist.