Online Marketing Glossary
Not sure about the difference between ROI and LTV? Looking for ways to boost your CTR and lower your CPC while maintaining your KPIs? Demystify the jargon & spoon up a bowlful of online marketing alphabet soup with this handy glossary. New terms added regularly.
Online Marketing Terms, Explained
Example: If you send an email to 5000 recipients, to stay within a 0.1% complaint rate, you could have 5 complaints maximum. Smaller lists must strive to stay as close to 0 complaints as possible in order to maintain deliverability rates. Different ESPs will handle high spam complaints differently – but continued high complaint rates will almost always get your account suspended.