Not sure about the difference between ROI and LTV? Looking for ways to boost your CTR and lower your CPC while maintaining your KPIs? Demystify the jargon & spoon up a bowlful of online marketing alphabet soup with this handy glossary. New terms added regularly.
Online Marketing Terms, Explained
There is currently 1 name in this directory beginning with the letter L.
LTV – Lifetime Value
Lifetime value is the average amount of expected revenue generated from a customer. As you nurture repeat buyers (for products) and reduce churn (for subscribers), the lifetime value naturally goes up.
Comparing the LTV to the customer acquisition cost (CAC) is how you determine if your marketing campaigns are truly profitable and if so, by how much.