Online Marketing Glossary

Not sure about the difference between ROI and LTV? Looking for ways to boost your CTR and lower your CPC while maintaining your KPIs? Demystify the jargon & spoon up a bowlful of online marketing alphabet soup with this handy glossary. New terms added regularly.

Online Marketing Terms, Explained

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There is currently 1 name in this directory beginning with the letter P.
PPC - Pay-per-click
A type of advertising campaign that charges you whenever someone clicks on your ad. The most common PPC campaigns are search advertisements and social media advertisements.