Not sure about the difference between ROI and LTV? Looking for ways to boost your CTR and lower your CPC while maintaining your KPIs? Demystify the jargon & spoon up a bowlful of online marketing alphabet soup with this handy glossary. New terms added regularly.
Online Marketing Terms, Explained
There is currently 1 name in this directory beginning with the letter K.
KPI - Key Performance Indicator
KPIs are the metrics that matter most in determining whether or not your business is profitable. For some, this will be metrics pertaining to lead generation and closed sales. For others it will be metrics relating to conversion on landing pages and sales pages.